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Free advice relating to web site optimisation, search engine results, page ranking, getting more traffic to your web
site and becoming more profitable
- Gold Coast Web Site Promotion Training and Advice
from Shoestring Web Design Services

Useful Web Site Optimization Services in Queensland,
Promotion Links and
Site Promotion Information

A few words from Emma to get you started!



It's imperative to think of the search engine
optimization process as a long-term
investment for your site, so take your time investing
in your future success:

When asked to create a site that will then be more likely to gain a
high search engine raking I would always consider site promotion
BEFORE I start building the site - not afterwards.
So don't ask a designer to build you a site
- and then take it to a site promo specialist- more often than not
they will need to change it to get a better ranking!
Ideally choose a designer who is ALSO a site promotion expert.
And try not to get persuaded you to need to
spend thousands of dollars to get a highly ranked site

Obviously if you have a niche- and there aren't millions of
people offering the same type of service (eg real estate)
you'll have an easier job getting on the top page with google.
I would always suggest that people consider finding a gap
in the market when setting up a business in any case.
But - as an example- if you go to google and type in
'child behaviour advice' one of our sites
is on the first page - number 1 usually - you don't even need to put in a country- and we achieve this through
honest (and cheap) methods. Book a session with us and we will take a look at your site and tell you what we suggest you do- $125 per hour

But first please read the following!

Thoroughly research your keyword phrases (you can use the
paid versions of Wordtracker or KeywordDiscovery etc.)
Keyword research is completely and utterly the key to
everything that is search marketing.
Think about what keywords people are going to type in to
google etc in order to find your site. Remember that you are
looking for people that will come to your site and find what they
want- its no good using keywords etc to bring more traffic.
Its not the number of hits you get that's important- its the
number of unique visitors (ie individual, different surfers) that
actually want what you are selling! Ask your friends and family
- what keywords and phrases would they use if they were
looking for what you do or sell? Make sure you then have
these in your tags and page content.
And make them relevant to each individual page. ie if one
pages is used for selling hats then your tags etc and page content
for THAT page should be all about hats! Make sure you also put in where you are located- narrow it down so its easier for
google etc to send you the right traffic (ie that will result in you
actually making money or finding new clients etc!)

You need to track what search prhases people are using when
they find your site, as well as tracking your site stats etc .

I suggest two free tools - both from Google.

You should be using Google Analytics
(http://www.google.com/analytics/) With Google analytics you
can see exactly the terms that are bringing in the visitors, and if you track, exactly which ones bring
in the 'buyers'.

Besides Google Analytics, you should also open a Google
Webmasters Account and add your website into your account:

https://www.google.com/webmasters/tools/

This tool can be also used to monitor which searches
are most popular on your site, and also monitor any problems that Google may find on your site when it is crawling it.


Make sure your site is not made up of graphics alone, as these
cannot be read by the search engine spiders that come
a-crawling. (This is especially true of graphics that look like text -- these are often used when a particular font is desired.)
Ensure therefore that you use alt text when placing your
graphics- the search engines can read this!

I tend to put some decent key phrases at the top and
bottom of each page - relevant to that page- but please do
make sure everything on your page is easy to read and makes
sense- to your site visitors and not just the search engines..

Be patient! It's most likely going to be a good few months
before you start seeing much (if any) traffic from Google's
natural results. Don't be discouraged, but instead use that
time to constantly make your site better than the other guy's.
Generally speaking, the larger your site- with great information and easy navigation will rank more highly.

Take your time viewing your competition- and where possible get
your site listed with good quality highly ranked web sites-
quality in-coming links are worth their weight in gold.

Don't swap links with sites that are not related to your site content.
Also spend time creating useful bloggs, and writing quality articles
online that link to your site. Ezine.com is a great start.
And keep an eye on yahoo answers etc- answer questions
relating to your service as an expert- and get your URL
in there at the same time

We have started to compile a list of free directories listing
Gold Coast Queensland local business and web sites- when your
site is complete we suggest you use ones that offer listings relating
to your services. Sometimes web sites want a reciprocal link - so make sure you have created a links page so that you can put them all on one page. Make this relevant and useful to your site visitors.
Click here for tips about local advertising on the Gold Coast

You can choose to pay for traffic- for example google adwords
- for many sites this is a good option- for many
others they pay alot for traffic, and not enough actually results
in new business. But try it and see- you set the limit on
how much you will pay for keywords, and your daily limit etc
If it doesnt work for you then you arent tied in.
We'd recommend google adwords rather than any
others eg Overture

Above all remember, you are working toward the future.
Good placement achieved by doing things the right way
will have staying power over time with very little additional
effort. Like everything in life, if you spend the time and money
to do it right to begin with, the long-term results will always be impressive.

Web site promotion, gain a higher raking
with the major search engines, for example a higher position with google by requesting site optimisation services from specialist site promotion companies in Queensland!
Shoestring Web Design Services on the Gold Coast
in Queensland Australia - Monterey Keys and Runaway Bay

Shoestring Web Design Services in Queensland
offer a full site promotion service to suit your
needs and budget

Request more info
or Telephone Us to discuss your options!

Shoestring Web Design Services and Training on the
Gold Coast Queensland use only legitimate, honest
methods to get you in
the top listings with the major search engines under the
most relevant keyphrases for your pages. Even the best
SEOs are not magicians. They can't simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you'd see a whole lot more
millionaire SEOs. We can however offer you the most
realistic and attainable results, based on your budget and business goals. Obviously its far easier to gain a higher website ranking
if you have an unusual business or have a 'niche' and arent offering
the same service as thousands of others in your local area!

Shoestring Web Design Site Promotion Services aim to
increase site traffic and drive more unique visitors to your
site with the main aim of bringing you
not just traffic, but people to your site who then buy your
product etc.
Even on a shoestring budget you can increase your site
stats and increase the number of hits your site receives.
In a nutshell (and this isnt as simple as it
sounds!) one way to increase your ranking with sites such as google.com is to include good keywords and meta tags
- within your site pages - that are relevant to your audience and site content, have quality links to your site, quality page content and preferably as much free information as possible.

You can submit to search engines for free using
ineedhits.com etc or use
pay-per-click services such as good adwords. However you
dont need to spend a fortune to bring more visitors to your site.
Most of the best methods involve time and really making sure
your site follows the searh engine 'rules' - and knowing that these are different for each one!
Thats why its difficult trying to do it on your own.

If you book a Shoestring Dreamweaver Web Design Course we will include
FREE site promotion tips and advice if you would find this useful!

This article sums up how we think you should approach your
web design and SEO

  Your Trusted Internet Marketing Resource since 1995
                    http://www.wilsonweb.com/wmt/
---------------------------------------------------------------
12-Feb-2008             ISSN 1094-8112            Circ. 108,663
---------------------------------------------------------------


Dear Emma,

In this issue:

* How to Involve an SEO Expert during the Web Design Process
* Video Interview: Using Image Tagging and Optimization to
  Promote Your Business with John Marshall (6:29)

In this week's article, Ross Dunn explains how to save lots of
money in SEO mistakes by involving your SEO expert in three
crucial stages of website design. Our video interview is
fascinating: John Marshall outlines how optimizing and tagging
photos on Flickr.com can significantly help promote certain types
of businesses. http://www.youtube.com/watch?v=dd4jj9bJCco

God bless you,
Dr. Ralph F. Wilson


---------------------------------------------------------------
   How to Involve an SEO Expert during the Web Design Process
         by Ross Dunn, CEO, StepForth Web Marketing Inc.
       http://www.wilsonweb.com/seo/dunn-seo-webdesign.htm
---------------------------------------------------------------

Costly website problems can be avoided if a business consults a
search engine optimization (SEO) expert before and during website
design. It's hard when prospective clients call us, excited about
an expensive new website, and we have to tell them that their
sites require redesign. Fortunately, however, an SEO expert
usually needs to spend only a few hours to review your web design
at certain crucial stages to save far greater expenses and
headaches later on.


Stage 1: Concept and Marketing Strategy

You probably have a vision of the content and general site
structure you are looking for. Before you meet with your web
designer, contact your SEO expert who can provide you with
marketing insights and ideas that perhaps you hadn't considered.
As a result of this meeting, your website plans could change
dramatically -- for the better. At this stage, a lot of money can
be saved by firming up a more concrete, search engine friendly
site plan.


Stage 2: Presenting the Vision to the Designer

It also helps to have your SEO expert meet with you and your web
designer (in person or by telephone) when you lay out your vision
and site plan. Your SEO expert is there to answer questions and
ensure that your search engine marketing objectives are not
thwarted should a grand design concept change the previous site
plan.

During this meeting the designer will often provide a time
schedule for deliverables and explain when you can weigh-in on
each step of the design process. In the presence of the web
designer, ask your SEO expert at what checkpoints it is best for
him or her to check in on the progress. Set up those checkpoints
and clearly state that the design cannot continue without an
official sign-off from your SEO expert. Without this it is far too
easy for the design process to build momentum and breeze by these
key checkpoints. Important: Even if your designer claims to have
SEO experience, you're still wise to include an independent SEO
expert. Your designer's SEO techniques may well be out of date.


Stage 3: Final Draft Review

Before you sign-off and agree to your final website, make certain
to clear the final product with your SEO expert. At this stage any
SEO mistakes that may have made it through the design and review
process can be caught before final sign-off. Once you sign off on
the final website, subsequent corrections get very costly.

There is no question that money can be saved -- and in fact made -
- from having a search engine optimizer involved. After all, if
your website is search engine friendly right out of the gate, you
are one major step closer to profitable search engine rankings.

Note: A related video interview with Ross Dunn explains some of
the typical SEO problems with new websites, "How to Avoid an SEO
Horror Story on Your New Site with Ross Dunn" (6:25).
http://www.wilsonweb.com/seo/dunn-seo-design-horror.htm

            -------------------------------

Ross Dunn is CEO of StepForth SEO Services, a search engine
optimization firm in Victoria, BC, Canada, founded in 1997. In
addition to learning about Internet marketing, he enjoys
photography and hiking.

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